| How To Get The Press To Come To You |
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How To Get The Press To Come To You Author: Paula Gardner
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= You are free to publish the following article in it's entirety in your eZine or on your website. Our only condition is that you MUST keep the information about the author,(c) notice and resource box at the end intact. Please let us know when you use an article by sending us an email... mailto:howto@leanmarketingpress.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= Word Count: 579 Character Width: 60 Resource Box: Get Noticed eBook / Paula Gardner =========================================================== How To Get The Press To Come To You - by Paula Gardner (c) Paula Gardner. All Rights Reserved. http://www.BookShaker.com =========================================================== Have you ever noticed how the same people's names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on their own particular subject, whether it is web functionality and design, cosmetic surgery or investment banking? They don't just get there by accident. They, or their PR Company, have put in a pretty concerted effort to become an expert in their field. And here's how you can become one too... 1. Your first step is to define your niche. Don't just choose the whole of your industry. Choosing a particular area that has relevance for people's lives (or their money!) means that you will be more appealing to a journalist or editor. For instance if you are a life coach choosing one area of coaching (say helping people find a new job) is going to be more successful than trying to set yourself up as an expert on everything. Likewise if you deal with investing people's money, talking about investing for your children's education and further education will bring you better results as specific situations and articles will bring you into the mind of the journalists. 2. Get your press release written – who you are and what you do should be summed up clearly and precisely. If you can't handle writing a press release get hold of a copywriter or contact me for details of my press release writing service. Make sure it has a vibrant and attention grabbing first paragraph as many journalists are too pressed for time to read beyond it. 3. Identify your target publications. This might involve some research into what your potential clients read, watch and check out on-line. Don't be distracted by the thought of getting into gorgeous glossies or huge consumer publications if your clients are more likely to be swayed by something they read in the trade press. Focus. 3. Sort out your press release (or get me to do it for you!) and send it, together with your tip of the month/week on investments, caring for your teeth, getting new clients, or whatever your particular niche may be. Experts have to be adept at putting difficult ideas and concepts into layman's language so keep tips practical and easy to read. When sending to journalists keep it in the body of an email, no attachments, no fancy pictures or logos. 4. Make a date in your diary to send a new one out every month/week. Don't forget to include your press release at the same time. 5. Make sure you have your extras (photograph, biography, logo) ready to go at all times if requested by a journalist. 6. Give the press a valid number, possibly even your mobile, where it's going to be easy for them to reach you without having to navigate switchboards or assistants. 7. Don't forget radio. Even if you think that you're unlikely to reach a large number of your potential clients by appearing on a particular show (and you can usually do this from home or the office if time is a problem), it's great to be able to say "as heard on.." and it's good practical media practice for you. Finally, even though your clients may not be listening, potential press contacts often are! 8. Advertise the fact that you are available for media comments and articles in as many places as possible – on your website, on your business card, in your email signature - and use your published tips to create a portfolio (both online and in a nice funky folder!) to further enhance your reputation as an expert. ======================================================= Boost Your Small Business Profile In 30 Days Or Less? Learn to get high-profile exposure on a low-profile budget when you read the "Get Noticed" Workbook... http://www.bookshaker.com/product_info.php?products_id=37 ======================================================== KEYWORDS do your own pr, pr,diy pr campaign,do your pr,pr campaign, public relations,diypr,paula gardner,uk pr book,networking About the AuthorPR consultant Paula Gardner has over 12 years experience in PR and trains business owners in doing their own PR Banks and Banking guides and resources How not to be ripped off by mortgage brokers Retail Banking in Turkey - Development & History Investing in China: The Banking Sector Banking Alternatives: Do You Need A Bank? Banks tips, advise & checklist Fix Bad Credit Fast Defensive Stock Trading Handbook |
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